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From LAMA empowerz to LAMA Empowers

LAMA Empowers

A new brand. The same trusted partner. We have rebranded to LAMA Empowers.

This new brand reflects what our clients already experience: LAMA is not just a technical specialist, but a strategic partner that helps asset‑intensive organizations take control of their assets and create long‑term value.

Clearer positioning. Stronger focus. The same commitment.

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Why LAMA Empowers?

Asset‑intensive organizations face increasing pressure: aging assets, rising costs, sustainability targets, and growing system complexity. Technology alone is not the answer.

LAMA Empowers exists to help organizations make better decisions across the entire asset lifecycle—by connecting strategy, asset management, and digital solutions.

We move beyond implementation and support our clients in:

  • Turning asset data into actionable insight
  • Strengthening Asset Lifecycle Management capabilities
  • Using IBM Maximo as a strategic enabler, not just a system

Why the Lama?

The lama is more than a logo- it is a symbol of our identity. In the rebranding, we deliberatly chose this animal, because its characteristics perfectly match our character as a lively caretaker. The Lama is curious, gentle, calm, adaptable and strong; social animals that work together in harmony and thrive at high altitudes.

LAMA Empowers copy and creative…

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This is reflected in our way of working

  • We look beyond the question, just the lama literally looks beyond the wordmark.
  • We remain calm and focused, even in complex processes
  • We adapt flexibly, without losing the overview.
  • We work shoulder to shoulder, in a sincere connection with our customers

The position of the lama in the logo – alert, involved and with an overview – despicts exactly how we stand next to our customers, think along and look ahead.

Execution: a brand build on character, clarity and energy

The rebranding was developed on the basis of the brand profile and the guidelines from the copy and creative concept. All elements of our brand — from name to language and from color to composition — have been redesigned.

 

  • A sharpened name

We chose LAMA Empowers — written as LAMA in capitals and Empowers with a capital E.

The new name is more active, more powerful and internationally appropriate. She says exactly what we do: we empower organizations to improve their asset lifecycle management.

 

  • A pay-off that articulates our ‘why’

Our pay-off: Delving Deep for High-Flying Results

This pay-off is directly linked to our ‘why’:

We believe that through good cooperation, every process can be improved.
and is in line with our proposition:
 “Together with you, we ensure that your asset lifecycle management is taken to a higher level.”

 

  • A tone of voice that truly breathes LAMA Empowers

Our texts are:

  • to-the-point and accessible,
  • personal and approachable,
  • inspiring and energetic,
  • clear and sincere.

We address our target group directly, avoid woolliness and write as we talk: clear, involved and full of expertise.

A brand that fully carries our story

With the transition to LAMA Empowers , we have a brand that is right in everything: strategically, visually and substantively.

This is what our rebranding delivers:

  • A stronger and more professional brand identity that aligns with our European ambitions.
  • More recognizability and impact thanks to consistent communication.
  • A brand that immediately makes it clear who we are and what we stand for.
  • A future-proof basis for marketing, communication, sales and employer branding.
  • An even stronger connection with our customers, thanks to an appearance that reflects our character and way of working together.

We are ready for the next phase. We are LAMA Empowers.
Together with you, we take asset lifecycle management to the next level.