From LAMA empowerz to LAMA Empowers
LAMA Empowers. The same partner, a stronger brand.We have grown. And our brand has grown with us.
Over the past years, LAMA Empowers has developed significantly — in expertise, in people, and in the impact we create for our clients.
That growth called for a brand that better reflects who we are today and where we are heading. That is why we have refreshed our brand. Not a change of direction, but a sharper focus. Clear choices in how we communicate, how we look, and how we show what we stand for.
Why a rebrand?
Because clarity builds trust. Our world is complex. Asset Lifecycle Management, data, processes and systems all require overview and calm. That is exactly why our brand needs to be simple, recognizable and human.
With this rebrand, we:
- tell one consistent story
- make our role as a partner more explicit
- show more clearly what clients can expect from us
This makes it immediately clear — to clients, partners and colleagues alike: this is LAMA Empowers.
What has changed?
Our look and our voice.
We made deliberate choices to strengthen and clarify our brand:
1. A clear brand name
We now communicate consistently under one name: LAMA Empowers.
This underlines our role as a partner who strengthens and enables progress.
2. A sharper positioning
We are the Asset Lifecycle Management partner for organizations with complex assets. Not distant, but involved. Not inflated, but to the point.
3. A clear tone of voice
Our communication is:
- personal and direct
- understandable, even when topics are complex
- energetic and positive
- always focused on collaboration
We say what we do. And we do what we say.
4. A renewed visual identity
Our visual language supports our story:
- a warm, professional foundation
- clear structures that create overview
- room for humanity and interaction
Everything is designed to bring calm to complexity.
What stays the same?
Our beliefs. Our way of working together.
The core of LAMA Empowers has not changed.
We still believe that strong collaboration makes every process better.
We still work side by side with our clients.
And we continue to do what we do best: advising, implementing, developing and supporting solutions based on IBM Maximo.
Our promise remains:
Together with you, we take asset lifecycle management to the next level.
Why the lama?
The lama symbolizes our character.
Curious, calm and social. An animal that maintains overview, adapts easily and thrives at altitude. Exactly how we stand alongside our customers: involved, sharp and with a broad perspective.
Not above the customer, but next to them.
Our character: the life-affirming caregiver
The other always comes first.
LAMA Empowers is built on a clear character: the life-affirming caregiver. That means:
- we truly immerse ourselves in your challenge
- we think ahead and take responsibility
- we remain grounded and practical
- we bring energy and momentum
The more complex the challenge, the more at home we feel.
What does this mean for you as a client?
More overview. More control. More confidence.
This rebrand changes nothing about our commitment — but it does make our collaboration clearer and more effective.
You will notice it in:
- transparent communication about approach and expectations
- concrete steps and well-considered choices
- a team that takes ownership of your results
We take your asset performance seriously. As if it were our own.
Looking ahead. Together.
This rebrand is not an endpoint. It is the foundation for the next phase of LAMA Empowers.
A phase in which we continue to grow, learn and improve.
Together with our clients.
Together with our partners.
Together as LAMA’s.
Curious to see what this looks like in practice?
We would love to show you.
Get in touch and discover what LAMA Empowers can mean for your assets.
“Creatively translating challenges into business solutions”